I recently wrote an article for Invision about financing opportunities for eyewear practices. Several of the tips in here could really work for any small business, so don't look away just because you're not an eye care professional! Click here to read Learn About the Financing Opportunities Available to Your Practice, from the Nov/Dec issue of Invision.
If you haven't heard of Nickelodeon's HALO Movement, it's definitely worth your click. It's the company's campaign encouraging kids to always be Helping And Leading Others. Over the past few months, I've written a series of articles for the HALO site. One of the most fun, interesting, and important pieces I got to do was this interview with Marley Dias, founder of the #1000blackgirlbooks movement and an overall amazing individual. Click here to read the interview!
Several weeks ago, I accepted an assignment from A&E to write about Emergency Medical Service (EMS) practitioners, as part of National EMS Week. Before I got this assignment, I had never watched Nightwatch. And when I started reaching out to paramedics around the country for "6 Things EMS Squads Want the World to Know," I had no idea how much I would learn. (Hint: Way more than six things.) These individuals are true heroes, and have some amazing stories to tell. So if you know an Emergency Medical Service practitioner (this includes EMTs and paramedics), thank them. And before you ask them anything, read the article!
In mid 2016, I began writing for Invision Magazine, a trade magazine for the optical industry. I'm in my seventh year covering this field and...wait for it...I don't wear glasses. Seriously. Regardless, I've come to find this universe within our universe to be interesting, fun, and incredibly educational. Eye health awareness is a total thing. Get on it, if you're not already there.
So far for Invision, I've covered several eyecare practices around the U.S. and written guides on a range of topics from super-specific optical pointers (like raising recall rates) to more general business tips. The article linked here focuses on helping businesses up their digital marketing game. While the piece was written in the context of eyecare practices, these tips can really apply to any business looking to increase engagement on social media—especially when said engagement can translate into new business.
Big thanks to the vendors who offered their take on what businesses should keep in mind as they develop a digital marketing strategy! Looking forward to what 2017 has in store!
Nearly three years from the first call about this project, Frightlopedia is out. I'm very proud to have contributed several entries to this book, brilliantly written by Julie Winterbottom and beautifully (and spookily!) illustrated by Stefano Tambellini.
BatteryPOP is a super-fun, SAFE site for kids, and periodically I interview kids who "pop" for the site's blog. These wise-beyond-their-years kids are doing impressive, responsible, and absolutely newsworthy things. Here's my most recent interview, with Kira Weiss, one of the founders of an organization called FUND-a-Field.
I spent about 10 years as an editor at Nickelodeon Magazine, during which time I did everything from dress up hot dogs for the summer (really) to take a tour of the Bureau of Engraving in Washington, DC. So I was thrilled to see MTV throw the original Nick Mag some love the other day with this article! Fun fact: the Drake & Josh cover story featured at the top was one of the most hilarious and fun interviews I did during my decade at NM. And check out #14...That article was one of the first pieces I wrote for the magazine. Whatever did happen to Eddie McDowd, anyway?
I'm no chef, but I love editing articles about food every day (and occasionally writing them) for Jersey Bites. Here I am (at right) with Jersey Bites founder and executive editor Deb Smith. We had a great weekend hosting chef demos and talking to some fine NJ fans and friends. Deb's beautiful Jersey Shore Cookbook will be out on April 12.
My copy of Design for People! It was a while before I could bring myself to undo this beautiful wrapping job.
But I'm glad I did!
Over the past 10 months or so, I worked on several aspects of Design for People, which you can learn more about here. The book is out and I am so proud to have been a part of its creation. My official title is copy chief, which really makes me feel like I need a badge. Unofficially, though, I managed the transcribing and quote/fact checking of about 200 interviews, and read, re-read, and re-re-read the book, with my copy editing hat on. I also had the pleasure of noting my favorite lines from the book, which we ultimately named zingers. I'll post a few of those soon, but for now, buy the book! You won't be sorry! And if you're in the NYC area, come see me talk about it, along with the amazing team who did all the interviews and put the whole thing together on Wednesday, February 24, at The New School.